Is Green the New Black In Branding?

I love William Arruda (its OK, I'm pretty sure he already knows).  He is the Personal Branding Guru!  He is an outstanding compliment to what PBTA (Personal Branding Through Appearance) aims to create.  With his background he has a terrific stage and video presence and his message is quite powerful. Be Your Brand.  To take that a step further, if you are your own brand then your wardrobe is your logo. That's what Personal Branding Through Appearance is all about.

A large part of creating a brand is color.  Color effects emotion not only in the wearer but in the viewer.  The colors you see in logos, commercial interiors and packaging is very intentional.  So when you are dressing your brand remember the impact that color can have. 

This video by William Arruda is a clever exploration into the color green. Stay tuned as I share more with you on color and the effect it can have both visually and emotionally.

"Is Green The Color Of Your Brand" by William Arruda; Personal Branding TV